Why most Users Uninstall my App after a Short Time?

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Written by Luisa Woodfine Updated over a week ago

In general, users are free to do anything after successful conversion, they may use/keep the app if they like it but we can NOT control or force them for anything beyond successful conversion point and "Uninstall" is out of the scope of the campaign as such.

Recommended Article: How much time user will keep the app in their device?

Please note that when you are running a CPC (Cost per Click), CPI (Cost per Install) or CPA (Cost per Action) ...etc campaign, we are charging you for a certain conversion flow i.e we are NOT responsible for whatever user do after successful conversion point.

On the other hand, Uninstall rate is quite significant in case of Incent campaign which is normal but even Non-Incent users churn over a couple of days or weeks. Keep in mind that Non-Incent Installs cost 10 times more than Incent Install on an average generally.

Uninstall rate also indicates loopholes in your overall app quality as well because Uninstall rate majorly depends on app quality itself. We are selling 100% real user installs and No one can force real humans to keep using an app forever, against their will/wish.

We offer incentivized installs. This means that users are rewarded for installing and running your app at least once. Our service is mainly targeted at improving your Play Store rankings and keyword rankings to have a bigger exposure and attract more users who install your app organically.

Our past experiences have shown that the actual engagement rate is between 5% and 15%, depending on several factors:

  • Casual games lead to higher engagement than specialized games or apps with a smaller target audience
  • Apps below 5MB in size have a significantly higher chance of getting better retention and engagement
  • App quality is a key factor: The more polished your app is, the more likely users are to actually use it

Important: Even if your number of uninstalls is high, it has a negligible influence on your Top New Free rankings (if at all) and doesn't have a significant influence on your later Top Free ranking if you get at least some additional organic installs.

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