Our platform works with a bidding system enabling you to specfiy how much you are willing to pay for one install. The higher the bid the more installs you are able to get per day. The minimum bid is:
Standard campaigns: $0.1
High Retention campaigns: $0.15
Search campaigns (standard): $0.24
Search campaigns (high-retention):: $0.32
Managed campaigns: $0.18
Additionally, you are able to set the advertising budget for your campaign. The number of conversions results as the budget divided by the bid (e.g. Budget $1,000, bid $0.20 → Conversions 5,000).