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CPIDroid™ Official Glossary
A · B · C · D · E · G · I · M · N · R · S ·
API (Application Programming Interface)
ARPU (Average Revenue Per User)
CPA Mobile Campaign
CPC Mobile Campaign
CPI Mobile Campaign
CR (Conversion Rate)
CTR (Click-Through Rate)
Daily Active Users (DAU)
ECPM (Effective Cost-per-Mille)
MAU (Monthly Active Users)
Mobile App Advertising
MAM (Mobile App Marketing)
Real Time Bidding (RTB)
Social Media Campaign
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