eCPM, or effective cost per mille, is the revenue earned by a publisher (app developer) for every one thousand ad impressions displayed on their app. Publishers use eCPM to optimize ad placements, monitor monetization campaigns, and measure overall ad monetization performance.
A measurement which gives us the value of a publishers�s inventory on a Cost-per-Mille basis.�Formula: eCPM = (Total Spent/Impressions Delivered)X 1000
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