MAU (Monthly Active Users)

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MAU (Monthly Active Users)

Monthly active users (MAU) is a key performance indicator (KPI) used by social networking and other companies to count the number of unique users who visit a site within the past month. Websites generally recognize monthly active users via an identification number, email address, or username.


A metric that shows the number of unique users who are interacting with your app monthly.

September 18, 2020

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