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CPA Mobile Campaign

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CPA Mobile Campaign

Cost per Action advertising model where the advertiser pays an ad network (or publisher) for each specified action linked to a specific advertisement, like registration after an install.

In case of CPA campaign, conversion can be like "Install + Open + Play Game" or "Install + Open + Signup Trial" or "Install + Open + Start Subscription"

September 18, 2020

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CPA Mobile Campaign

CPC Mobile Campaign

CPI Mobile Campaign

CR (Conversion Rate)

CTR (Click-Through Rate)

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