Daily Active Users (DAU)

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Daily Active Users (DAU)

What is a DAU? Daily Active Users, or DAU, is the measurement of the number of users who are active on an app or website each day. It is a tool used to measure the success of an online product or website. The higher the DAU, the more “sticky” or successful a website or product is viewed.

A metric that shows the number of unique users who are interacting with your app daily.

September 18, 2020

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