A CPI or Cost Per Install Mobile Campaign is a marketing strategy targeting mobile device users to download an app that’s been advertised across platforms and in social media. Whenever a user downloads the app, the advertiser receives either a fixed or bid rate. CPI rates vary across platforms with differences in rates for IOS and Android mobile device apps. There also global rates for countries outside the United States. For example, the IOS app CPI rate in the U.S. is $2.07 per download. The CPI rate for Android apps in the U.S. is $1.72. Facebook ads have a CPI of $1.8 while an Instagram CPI is $2.23. (Note that Instagram is owned by Facebook and the above rates are approximate and always subject to change.)
Cost per install advertising model where the advertiser pays a publisher for each installation linked to the ad, of a mobile app. This action requires first app open.�Formula: CPI = Cost/Number of Installs
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