How to Market an App?

Marketing 3994 05 comments

Before discussing, how to market an app,? First, we should know, why would you focus on marketing an app? Because building an app is not the only thing you have to do. If you do the app marketing properly, it can drive thousands of downloads in a very short period of time. And it also leads to building a community of loyal audiences, or customers, for you. In this article, we will be talking about how to successfully market your app to get tons of downloads. And how is CPIDroid going to help you with app marketing?


What is mobile app marketing?

With the help of mobile app marketing, you can position yourself as a brand in front of your target customers. According to some research conducted by big institutions, they found out that people all over the world download billions of apps in a year.

But most small and medium-sized businesses don’t have their own apps. That is one of the reasons why they lag behind their competitors. So, let’s come to the main topics What is mobile app marketing?

It is a process in which you have to give every minute detail of your app and its benefits. What are the changes you made to your app and the updates that are coming to it? This is called mobile marketing or an engagement loop.

There are 4 key stages of Mobile App marketing:

1. Awareness Stage
   
   The awareness stage is the first stage of mobile app marketing. In this stage, you will become aware of your potential customers. You must be thinking about how I can be aware of my potential customers for my app. You can learn about your customers by choosing the launch date, building target personas, conducting market research, etc.
   
   
   How can you conduct Market Research?
   
   You have to read a lot about everything that your audience has an interest in. You can also collaborate with mini influencers to promote your app if you have a tight budget.
   
   Places to find content in your industry:
          i) Quora      
          ii) Medium
          iii) Reddit;
          iv) Google Search (also see LSI Keywords, People Also Ask and People Also Search Keywords)
   
   
   
2. Use Research Tools
   
   There are many tools available on the market, like- SEOeShop Keyword Spy Tool, Google Trends, Semrush, Ahref, Moz, etc., that will help you know what people are searching for.
   
   
3. Talk to your potential customers
   
   You can also talk to your potential customers to find out what they are looking for in your app and what they don’t like. You can conduct online research, attend a seminar or webinar, and go on to review sites like- TrustPilot, Mouthshut, etc. to know what things you are missing in your products and the things that your customers didn’t like in your app.
   
   
4. Use Third-Party Research
   
   You can also learn more about your potential customers by conducting online surveys. You might be wondering how can i conduct online surveys. I don’t know how to conduct online or market surveys. Don’t worry too much because there are many companies in the market that will do the job for you.
   
   
5. Competitor Analysis
   
   If you want to beat the competition and stay ahead of your competitors, then you must know what they are offering. And make sure, your offer is better than your competitors, then potential customers will download or use your app.
   
   

What are the target personas?

Target persona, or customer avatar, is a process in which we imagine what our ideal customers look like. What are their interests, demographics, or behaviors? What are their problems, and how can you provide solutions to them? You might be wondering how to create customer avatars. It is very simple. You can go on Google and search for customer avatar templates, and we will get tons of templates for you. And by answering a few questions about what your competitors are looking for and the problems they are facing,? You will be able to understand your customers better than before.

Prelaunch app marketing

When you are ready to launch your app, then it's time to fix a date for your launch. You have been waiting for this moment for so long. Here are a few things you might keep in mind before launching an app.

Ready Your Landing Page

We saw that many big brands or best-ad campaigns, before launching an app marketing campaign, pre-launched a landing page for that particular campaign. This page is also known as the Coming Soon page. With the help of the landing page, you can capture leads or get some conversions for your app.

Content Marketing

With the help of content marketing, you can build relevant content around your app and post it on different platforms. That will help you build your community of potential customers. You might be wondering what types of content you should make and what form of content to post on different platforms. Like you create or develop articles for your website. And create short & crisp videos for social media to engage with your audience.


Acquisition Stage

This stage comes after the awareness stage. In this stage, you will turn your potential customers into your actual customers. You might be thinking, How can I do that? Let me tell you that you can do this with the help of advertising and ASO (App Store Optimization).

Advertising

This is one of the best ways to reach your potential audience as soon as possible. You run ads on social media sites like -Google, Facebook,  Instagram, or Twitter to acquire new customers. But sometimes you can’t get the best results from them.  There are a few reasons:-

 

        i) You are not able to create a better strategy to acquire new customers.

        ii) You are not targeting the right audience.

        iii) The budget you decide is not good enough to acquire new customers.

If you are facing one of those issues that we mentioned above, then you can contact app marketing agencies like- CPIDroid to help you acquire new customers by targeting the right audience with a proper budget and the right strategy.

ASO (App Store Optimization)

If you have heard of SEO (search engine optimization) before, then ASO (app store optimization) is also similar. It is a process in which you optimize your app according to the Google Play Store or Apple App Store. You put in some keywords, and create content that will help users know what type of app this is.? If you do it properly, you can rank your app in the Play Store for a particular keyword. 

 

PR (Public Relations)

A press release is one of the best ways to promote your app. Media outlets will help you get in front of as many people as you can. People trust media outlets, and they will want to try your app once they hear from them.


Retain your customer

You can engage with your existing customers to retain them on your app. You can target those customers who have also interacted with you but haven't become your actual customers. You might be thinking, How can I do that?

      1) Remarketing Campaign
      You can run a remarketing campaign through Facebook Ads and Google Ads so that those who interacted with us within 30 days will see our ads twice or three                times within a particular time frame. This will help you get some attention and can also lead to becoming your actual customer.

      2) Updates and Notifications
      Always try to release the latest updates and notifications as soon as possible. Try to get feedback from them and make changes in your app according to that                  feedback. This will encourage users to use your app, and they will recommend your app to their friends.  

Conclusion

In this article, we have discussed how to market an app and what things you should keep in mind while promoting your app. Like- creation of landing pages, paid advertising, ASO, content marketing, etc, to acquire new customers. That’s from my side. If you like this article, kindly share it with your friends, family, or colleagues.

 

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