Reasons & Remedies for Poor or Low Campaign Conversion Rate (CR)

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Written by Luisa Woodfine Updated over a week ago
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About Conversion Rate:-

  • Conversion Rate means ratio of clicks by conversions i.e rate at which how many conversions are happening out of every 100 clicks sent.
  • When ever conversion rate is lower than optimal CR then your campaign may be stopped (status will change to paused or review or suspended) by system automatically.
  • We expect you to maintain optimal CR i.e at least 10% in case of CPI and 1% in case of CPA, below this we assume there something wrong with your tracking integration or campaign setup.
  • Our system monitors both Total CR and Today CR as well. Both indicates health of your Campaign Tracking which you can easily monitor and manage at https://app.cpidroid.com/tracking/manage 

Common Reasons for Poor CR?:-

Why CR is ZERO

Why CR is Low
  • Tracking Integration Faulty: When you have not done tracking integration properly
  • Traffic sent but NO postbacks are received at all.
  • You have NOT setup or enable postbacks to be sent to us.
  • Tracking SDK is NOT integrated in the app at all.
  • App is NOT live in Play / App store after SDK integration.
  • Tracking URL is NOT redirecting to the target advertised app.
  • Tracking URL is broken or NOT redirecting at all.
  • Delayed Conversion Postbacks: Make sure to send conversion postbacks in real-time. Delayed postbacks are not recommended and could be problematic.
  • Country Targeted Incorrectly: Your might be targeting several countries or worldwide but your app is actually not available in some countries which could cause drop in CR.
  • Conversion Trigger Incorrectly: Make sure the tracking SDK is programmed to trigger conversion exactly when user install/open the app but not later.
    - Check if tracking SDK is failing to initialize properly upon app open.
    - Check if tracking SDK is able to track every conversion exactly when user install/open app without any delay.
    - Check if tracking SDK is not conflicting with other 3rd party SDKs.
    - We have notice some advertisers try to gain unfair advantage by triggering conversion later (such as signup) instead of install/open while doing CPI campaign in order to enjoy benefits like CPA campaign at the cost of CPI.
  • Device Hardware Limitations: If your app is compatible with limited set of devices due to specific device or hardware requirements then it could result in poor CR.
  • CPA : If you are targeting competitive countries like US or UK, make sure your bid is competitive enough otherwise conversion rate might be low.
  • CPA : If you are having difficult actions in the event description, make sure CPA bid is sufficiently high
  • Content Age Limitations: If your app has restricted content and it's available for certain age groups only (such as 18+) then it could cause drop in CR.

 

More Reasons & Remedies:-

  • Clicks / Conversions Mismatch: Please share a screenshot of clicks, conversions (installs & events) you have received at your end in your tracking provider's dashboard with support so that we can compare it with numbers at our end and make sure all clicks / conversions are correctly & exactly getting tracked at both ends.
  • Large App Size: Check your app size (>100 MB), large app size can be problematic, it cause difficulty for end users to download & install app successfully (it takes lot of time & data cost). 
    - Users mostly avoid downloading / installing an app with large size because more time is consumed (specifically when internet is slow) & data cost is high in most of the countries.
    - Users usually give up mid way and this could lead to drop in CR.
  • iOS ATT issue: Make sure to implement ATT Prompt => Learn more at https://thesmartware.zendesk.com/hc/en-us/articles/360058630912-iOS-14-Advanced-Privacy-Tracking 
  • CPI - Search : If you have targeted invalid country-keyword combinations where users are actually not able to find your app for some or all combinations, in such cases your Keyword Search campaign may get suspended automatically.
    - Check all the country-keyword combinations and remove the invalid once, you may check your app's keyword ranking at our dedicated ASO platform - https://asoeshop.com/ 

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