Glossary

CPIDroid™ Official Glossary

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A

Android

A/B Testing

Ad Campaign

Ad Network

Ad Server

Advertiser

API (Application Programming Interface)

App Monetization

ARPU (Average Revenue Per User)

B

Boost/Burst Campaign

C

CPA Mobile Campaign

CPC Mobile Campaign

CPI Mobile Campaign

CR (Conversion Rate)

CTR (Click-Through Rate)

D

Daily Active Users (DAU)

E

ECPM (Effective Cost-per-Mille)

G

Geo-Location

Geo-Targeting

I

Incent Traffic

M

MAU (Monthly Active Users)

Mobile App Advertising

Mobile Marketing

Mobile Network

MAM (Mobile App Marketing)

N

Non-Incent Traffic

R

Real Time Bidding (RTB)

Retargeting

Retention Rate

S

Social Media Campaign

Ads

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