Why one Successful CPI Campaign is required beforehand CPA?
Written by
Luisa Woodfine
Updated over a week ago
- We have encountered substantial traffic losses due to faulty tracking setup in case of CPA campaigns. To mitigate this risk, it is now required to first run at least one successful CPI campaign with the same tracking provider to verify the accuracy of tracking before transitioning to CPA.
- This requirement only needs to be fulfilled once per platform | tracking provider in order to minimize risk.
- It is required to run at least one CPI campaign with same tracking method and once it get some conversions successfully, you will automatically be eligible for CPA campaign.
- Directly running CPA campaign often leads to huge traffic losses due to faulty tracking setup and we want to make sure you have at least one successful CPI campaign with same tracking method before you can run CPA campaign to prove your tracking integration working well.
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