Getting Started with CPA (Cost per Action) Campaigns
Written by
Luisa Woodfine
Updated over a week ago
What is CPA (Cost per Action) Campaign?
CPA campaigns require the user to trigger an event by completing a certain action. The action must be free and must not take longer than 5 minutes.
Otherwise, contact your account manager before creating a campaign.
CPA (Cost per Action) campaigns are recommended for those who come under one or more of the following needs/situation:-
- Looking for custom Action or Event to be completed by the user such as Create an Account, Earn 500 Coins, Reach 100 Scores ...etc.
Types of CPA (Cost per Action) Campaigns:-
| Campaign Type | Conversion | Tracking | Availability |
|---|---|---|---|
| Incent CPA - Standard | Install + Open + Action/Event | Required | Android, iOS |
| Incent CPA - Managed (high-volume) | Install + Open + Action/Event (High Volume) | Required | Android, iOS |
Requirements for CPA (Cost per Action) Campaigns:-
- Tracking SDK with Event Conversion Tracking
Recommended Article: Understanding various Tracking Solutions (Overview) - Event Name (CPA Configuration) i.e the name of the configured event which triggers a conversion.
- Event Description (CPA Conversion Flow) i.e the description of the conversion flow for the user in english as specific as possible.
e.g: Install > Open > Register (Email, Google) > Earn 500 Coins
How to create CPA (Cost per Action) Campaign?
You can create CPA (Cost per Action) campaign at https://cpidroid.com/campaign/install/add.php by selecting the appropriate option in the Campaign Type field accordingly.
Recommended Article: Getting Started with the Campaign Setup (Creating a Campaign)
Bonus. Sketch is small bonus that has some of the theme. Front's Sketch file comes with all demo pages design only. Front is not only for developers but also for designers.
Was this article helpful?
2 out of 3 found this helpful
Related articles
- Understanding various Campaign Types (Overview)
- Getting Started with Managed (High Volume) Campaigns
- Getting Started with the Campaign Setup (Creating a Campaign)
- Tips to Speed Up or Optimize your Campaign
- Can I Change my Settings after Campaign is Created?
- How to Start (or Run) a Campaign?
- List of Supported, IAB Compatible Creatives Formats:
- How to Terminate (or Refund) an Incomplete Campaign?
- Difference Between Incent and Non-Incent Advertisement?
- Getting Started with CPA (Cost per Action) Campaigns
- Getting Started with High Retention Campaigns
- Getting Started with Keyword Search Campaigns