Getting Started with CPA (Cost per Action) Campaigns

What is CPA (Cost per Action) Campaign?

CPA campaigns require the user to trigger an event by completing a certain action. The action must be free and must not take longer than 5 minutes.
Otherwise, contact your account manager before creating a campaign.

CPA (Cost per Action) campaigns are recommended for those who looking for custom Action or Event to be completed by the user such as:-

• Install + Open + Create an Account
• Install + Open + Register + Email Activation
• Install + Open + Signup + OTP Verification
• Install + Open + Earn 500 Coins
• Install + Open + Reach 100 Scores
• Install + Open + Play till Level 5
• Install + Open + Start Free Trial
• Install + Open + Start a Subscription
• Install > Open > Start Monthly Subscription ($7.99)
• Install + Open + Signup + First Time Deposit
• Install + Open + Register + Place Order
• Install > Open > One-Time Purchase ($12.99)

NOTE: We have temporarily discontinued directly targeting with Paid Subscription instead you can target Free Trials or low cost trial packs such as $1 Trial pack or 1 Day trial pack or 1 Week Trial pack.

Types of CPA (Cost per Action) Campaigns:-

Requirements for CPA (Cost per Action) Campaigns:-

• Tracking SDK/Integration with event conversion tracking required.
  Recommended Article: Understanding various Tracking Solutions (Overview)
• CPA Configuration:
  - Event Name : Unique name of the configured event which triggers a conversion.
  - Event Description : Description of the conversion flow for the user in English as crisp as possible, for e.g: Install > Open > Register (Email, Google) > Earn 500 Coins.
  Recommended Article: Configuring In-App-Events for CPA Campaign
• Configure & Enable Postbacks : Make sure to enable postbacks for cpidroid (if 3rd party tracking) or send postbacks with event_name parameter on our event postback URL with exactly the same event name (if custom s2s tracking). [IMPORTANT!]

How to create CPA (Cost per Action) Campaign?

• You can create CPA (Cost per Action) campaign at; 
  - For Android : https://app.cpidroid.com/campaign/add?platform=android 
  - For iOS : https://app.cpidroid.com/campaign/add?platform=ios 
  - For Web : https://app.cpidroid.com/campaign/add?platform=web 
  by selecting the appropriate option in the Campaign Type field accordingly.

NOTE: Please note that we require you to run at least one CPI campaign before moving to CPA. After a few conversions, you may terminate the CPI campaign. This approach helps us ensure the tracking setup is working properly—directly running CPA could result in significant traffic loss for us.

Recommended Article: Getting Started with the Campaign Setup (Creating a Campaign)