Getting Started with CPA (Cost per Action) Campaigns

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Written by Luisa Woodfine Updated over a week ago

What is CPA (Cost per Action) Campaign? 

CPA campaigns require the user to trigger an event by completing a certain action. The action must be free and must not take longer than 5 minutes.
Otherwise, contact your account manager before creating a campaign.

CPA (Cost per Action) campaigns are recommended for those who looking for custom Action or Event to be completed by the user such as:-

  • Install + Open + Create an Account
  • Install + Open + Register + Email Activation
  • Install + Open + Signup + OTP Verification
  • Install + Open + Earn 500 Coins
  • Install + Open + Reach 100 Scores
  • Install + Open + Play till Level 5
  • Install + Open + Start a Subscription
  • Install > Open > Start Monthly Subscription ($7.99)
  • Install + Open + Signup + First Time Deposit
  • Install + Open + Register + Place Order
  • Install > Open > One-Time Purchase ($12.99)

Types of CPA (Cost per Action) Campaigns:-

Campaign Type Conversion Tracking Availability
Incent CPA - Standard Install + Open + Action/Event Required Android, iOS
Incent CPA - Managed (high-volume) Install + Open + Action/Event (High Volume) Required Android, iOS


Requirements for CPA (Cost per Action) Campaigns:-

  • Tracking SDK with Event Conversion Tracking
    Recommended Article: Understanding various Tracking Solutions (Overview)
  • Event Name (CPA Configuration) i.e the name of the configured event which triggers a conversion.
  • Event Description (CPA Conversion Flow) i.e the description of the conversion flow for the user in English as specific as possible.
    e.g: Install > Open > Register (Email, Google) > Earn 500 Coins

How to create CPA (Cost per Action) Campaign?

You can create CPA (Cost per Action) campaign at by selecting the appropriate option in the Campaign Type field accordingly.

Recommended Article: Getting Started with the Campaign Setup (Creating a Campaign)


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